At the moment we only deliver to Denmark, Sweden, Norway, and Finland. Please choose one of those countries if you would like to place an order.


The toy with one shape and endless possibilities

We connect children of all ages with the world of their imagination.

Featured themes

Plus-Plus is an award-winning toy

that stimulates fine motor skills, creativity, focus and patience!

A selection of our most popular products

“What I find fascinating about Plus-Plus is that it is a single molecule. One brick that because of its shape can interlock with other bricks that are identical to it. And from a single repeated element you can create all the diversity in the world. It’s almost like the idea of the atom, or the molecule as a toy."

Bjarke Ingels

architect, founder and creative partner - Bjarke Ingels Group (BIG)
Bjarke Ingels

There is something magical about toys. In moments of joy and sorrow, toys fill a central part in children's security, well-being and not least joy. Who does not have fond memories of their own childhood toys? Much has changed over the years, but the need for good, evolving classic play persists - perhaps it is stronger than ever today. Plus-Plus is a classic toy that puts the child's development and joy in focus. The educational benefits of playing with Plus-Plus can be found here.

At you will also be able to find a lot of inspiration for playing and building with Plus-Plus. Did you know, for example, that many children use Plus-Plus to build dominoes or to stack towers? See all the inspiration here.

We offer toys for all ages - from Plus-Plus BIG for the little ones to Plus-Plus for the slightly older children or maybe the adults with the childish mind.